Design – Palador

Design

We take a human-centered design approach to create meaningful, engaging user experiences.

Services We Offer

User Experience Icon

User Experience

To promote engagement with a product, we first understand perceptions, motivations, and the context for a user’s experience, using this knowledge to base all our decisions.

Responsive Design Icon

Responsive

Content is like water. Our designs use liquid layouts that adapt flexibly to varying devices, whether for desktop or mobile, providing a consistent experience across technologies.

Interface Design Icon

Interface Design

The goal for a user interface is to make interaction as simple and efficient for users as possible. Proper balancing of functionality with aesthetics achieves delight of use.

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Information Architecture

We organize content, optimizing user flows that navigate through complex information systems in a way that is clear and logical. Pathways to goals must be obvious to users.

Branding and Identity Icon

Branding & Identity

Various elements combine to create a visual identity of a brand. Defining the proper visual language ensures that you communicate your brand’s story and message effectively.

Interaction Design Icon

Interaction Design

Exploring how users interact with an interface, we can shape those interactions to better connect the digital world to the human one, for engaging and delightful experiences.

An Iterative Design Process

Personas

Concepting

By identifying and understanding the 3 P’s (people, problem, project), we build a strong foundation for the rest of the design

  • Brainstorming
  • Personas
  • Use Cases
Wireframes

Structure

We streamline workflows by prioritizing features based on motivations, anticipating how users will navigate through content to achieve their goals.

  • Site Map
  • User Flows
  • Wireframes
Visual Design

Visual Design

We create a visual identity that effectively communicates your brand, engaging users with compelling, unforgettable experiences.

  • Moodboards
  • Mockups
  • Interaction
Refinement

Refinement

Getting closer to the functionality of the final product, we follow through to expose any usability flaws for accurate deliverables.

  • Prototype
  • Style Guide
  • Templates

Applying Our Design Values

01

User-driven design

Make decisions based on insight rather than arbitrary opinion. Start by collecting client feedback and doing research to gain a deep understanding of the target user, and then focus on personas and their scenarios, not on features.

See our new design language for Bethany.

See Case Study
02

Consistency is key

Use consistency with both form and function to create a visual language with design elements. Follow users' expectations and platform guidelines to create familiarity and use conventions when appropriate.

Check out FlightSafety’s new design system.

See Case Study
03

Communicate with design

Every detail of a company and its product says something about it. Design extends into each and every detail, and each and every detail can indeed be designed. Good design creates a visual language that sends the right message.

Check out Guidacent’s new visual identity.

See Case Study
04

Test early, often

UX design starts with an idea to improve the lives of users and driven by a vision that guides and justifies every design decision. Prototyping and frequent testing weeds through features to calibrate the experience, ensuring a high-quality result.

See our rapid prototyping process for Samsung.

See Case Study